PRESS ROOM
The Sanctuarium was chosen 2003 Family and Consumers Choice Award Most Outstanding Comprehensive Memorial Package Given 28th September 2003 at the Meralco Theatre, Pasig City by the National Consumer Affairs Foundation Family and Consumers Choice Awards Committee
The Family And Consumers Choice Award is given
annually in recognition of exemplary product, services
and manufacturers’ excellence based on surveys and
evaluation benefiting the Filipino Families and the
general public.
The awardee was chosen through an open public
nomination, which was further validated by a random
consumer survey and research conducted by the
National Consumer Affairs Foundation’s Awards and
Executive Committee. The committee also conducted
opinion polls, including phone surveys and direct
consumer inquiries in leading and selected public
places such as malls, groceries and convenience
stores. The Sanctuarium was ultimately chosen by the Award’s and Executive Committee as the most outstanding comprehensive memorial package using the following criteria:
1. Product Features or Quality 35%
2. Contribution to public Service 20%
3. Public Opinion and Survey 25%
4. Pricing 20%
2004 Philippine Marketing Excellence Award Most Outstanding Columbarium Complex Given 4th October 2005 at the Westin Philippine Plaza Hotel, Manilaby the Philippine Marketing Excellence Awards Institute, The Asian Institute of Marketing and Entrepreneurship, The Sales And Marketing Magazine
Awarded by the Philippine Marketing Awards Institute
of Marketing and Entrepreneurship, and the Sales and
Marketing Magazine, the 2004 Philippine Marketing
Excellence Awards recognize companies that have
undertaken “Best Marketing Practices” leading
towards market dominance, goodwill, high-level
customer confidence, and market acceptability.
Winning the Philippine Marketing Excellence Award is The Sanctuarium’s reward for all the hard work over the past year. Through a combination of surveys and focus group discussions with consumers and marketing executives, and market research, The Sanctuarium emerged as the top choice among its many competitors based on the “best marketing practices” observed by The Sanctuarium as measured by one of the most complete and thorough marketing performance audits, using the following metrics:
~ Market Dominance
~ Market Awareness
~ Innovative Marketing Practices
~ Publicity Generated in the Mass Media
~ Customer Service Orientation
~ Product / Service Quality
~ Value Pricing
~ Likeability and Goodwill
~ Truthfulness in Advertising
~ Customer Confidence
~ Other Awrads Received
~ Overall Market Acceptability